New Era Cap Company, Inc., will open its second European flagship store in the major UK city of Birmingham. Just weeks after the first year anniversary of the London flagship store, New Era now prepares for the opening of its second major flagship retail space in the midlands area of England. Located on one of the popular streets in the heart of Birmingham’s shopping district, Corporation Street offers a haven of retail outlets in a central location of the city centre.
New Era Birmingham will feature the widest selection of New Era headwear in the world. A mixture of designs will adorn the company’s signature fitted baseball cap, the 59FIFTY, as well as over 250 adjustable cap styles, hats from the EK by New Era brand, and the latest Authentic Collection in the new performance fabric material. Additionally, there will be product from the Marvel license including future collections of the Fantastic 4 series, Wolverine and Captain America as well as the DC Comics license featuring original comic book artwork in the Batman and Superman collections.
The new store has a similar design to the flagship stores in London and New York, with exposed brickwork, custom made maple cabinetry, and floor inlays of the company’s logo and framed visor sticker found on the New Era 59FIFTY. The space is across one level and will display all of New Era’s latest design exclusives and showcase New Era’s Apparel collection launching in Spring 2009.
