Fresh Ego Kid



 

 

 



                           

 

                             SHOP COLLECTION

                          

                          

 

                            

v                           

FRESH EGO KID

Coming in hot! Our latest headwear collaboration with streetwear kings Fresh Ego Kid is pure fire. Check out the London label's debut collection now.

SHOP COLLECTION

Shop the New Era Winter Collection






 

        

 

 

 

 

EXPLORE                    SHOP COLLECTION

1990 World Series

1990 WORLD SERIES

The latest instalment in New Era's Heritage Collection turns the clock back 28 years to the 1990 World Series betweern Cincinnati Reds and Oackland Athletics.

EXPLORE

SHOP COLLECTION

New Era Gift Guide

















                                                                  SHOP COLLECTION

MLB x Basquiat x New Era









Exclusive to New Era.

Jean-Michel Basquiat collaborates with the MLB.

SHOP EXCLUSIVES

Exclusively to New Era a Jean-Michel Basquiat collaboration with the MLB.

SHOP EXCLUSIVES

New Era Music

NEW ERA MUSIC

Featuring the best music talent through exclusive content and collaborations.

NEW ERA MUSIC

Featuring the best music talent through exclusive content and collaborations.

LEARN MORE