The History Of New Era
The 1920s: Building The Foundation

 

 

 

THE 1920s: THE START:

Ehrhardt Koch sees an opportunity to redesign the process and quality of headwear and borrows money from his sister and former co-worker to start E. Koch Company.

In its first year of operation, the company used their new process to produce more than 60,000 Gatsby-style caps.

After a successful launch, E. Koch Company officially changes its name to New Era Cap Co.

 

 

 

 

THE 1930s: KEEPING WITH THE TRENDS:

New Era makes their first baseball cap for the Cleveland Indians after Ehrhardt Koch’s son, Harold, notices the demand for the fashion cap was fading and professional baseball was growing in popularity.

The 1930s - A Shift In Style
The 1940s: Persistence

 

 

 

 

THE 1940s: A HANDS-ON APPROACH:

To continue to meet customer needs during World War II, the Koch family purchased plain, surplus fabric and dyed materials in their family’s home washing machine to match the colors of local teams.

 

 

 

 

THE 1950s: ORIGIN OF AN ICON:

Harold Koch designs New Era’s classic fitted 59FIFTY style cap providing headwear a more uniform look when lined up – similar to how men lined up in the military.

The 1950s - Birth Of An Icon
The 1960s: Paving The Way

 

 

 

 

THE 1960s: SWINGING FOR THE FENCES:

New Era begins to sell directly to every MLB team at its annual Winter Meetings. This is a pivotal step on the brand’s path to exclusivity with the league.

 

 

 

 

THE 1970s: A NEW GENERATION:

Harold Koch’s son, David, is named president after working for New Era for 14 years. A few years later, David’s son, Chris, continued the tradition and begins working for his grandfather and father.

The 1970s - The Next Generation
The 1980s: Onward And Upward

 

 

 

 

THE 1980s: FROM THE FIELD TO FANS:

New Era produces headwear for college sports, AAA and International Baseball Leagues, the National Football League, and started selling caps to sports fans.

 

 

THE 1990s: HOMERUN WITH MLB:

New Era Cap is named the exclusive supplier of on-field caps for Major League Baseball.

Spike Lee gives New Era its first brush with custom, fashion headwear, which shaped a future of creativity and collaboration.

The infamous New Era “flag” logo makes its debut on caps and the birth of the visor sticker is created to help consumers locate their size quickly at the shelf.

The 1990s - The One, Two Punch
The 2000s: Go Global Or Go Home

 

 

THE 2000s: GO GLOBAL OR GO HOME:

In 2000 New Era opens first international office in Toronto, Canada, with following expansions across Europe, Asia and Australia over the next few years.

Chris Koch, who had been New Era’s president since 1993, is named CEO in 2001.

Beyond caps, in 2007 New Era launches its first apparel collection and creates first women specific cap silhouette.

 

 

THE 2010s: ON-FIELD:

In 2015 New Era signs global deal with Manchester United football team. Giving New Era exclusivity with the two most recognizable sport brands in the world. Manchester United and the Yankees.

Making sports headwear history in 2016, New Era becomes the official on-court cap of the NBA, making New Era the first brand in sports history to have exclusive on-field, sideline and on-court headwear rights globally for all three major U.S. leagues at the same time.

Beyond caps, in 2007 New Era launches its first apparel collection and creates first women specific cap silhouette.

The 2010s - On-Field