• Always on Side

OUR STYLE. OUR STORY.

When you’re a true original, there’s no option but to raise your own flag.
From the bottom of the leaderboard to the top of the world.
From the little leagues to the big time.
For 104 years and counting, our flag’s been there.
What’s in front is all you.
But the flag – that’s Always On Side.

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About The Collection

104 years; that’s how long New Era has been changing the headwear game and cultivating the choice designs for sports enthusiasts and style specialists. Spring is the season of change, we’re ushering in the new with bold pinstripe t-shirts, jerseys and hoodies. Our heritage patch adding prestige to crews and bucket hats and iconic varsity silhouettes with allover patches.

Style it how you want – you decide the score.

Headwear