THE 2010s: ON-FIELD:
In 2015 New Era signs global deal with Manchester United football team. Giving New Era exclusivity with the two most recognizable sport brands in the world. Manchester United and the Yankees.
Making sports headwear history in 2016, New Era becomes the official on-court cap of the NBA, making New Era the first brand in sports history to have exclusive on-field, sideline and on-court headwear rights globally for all three major U.S. leagues at the same time.
Beyond caps, in 2007 New Era launches its first apparel collection and creates first women specific cap silhouette.