This summer New Era unveils a headwear and apparel collection where symbols and script inspire a wide-ranging monochrome wardrobe that’s littered with visual cues.
REDEFINING OUR ROOTS
Throughout the collection iconic illustrations with spiritual overtones are included alongside fonts lifted from the New Era logo.
KEEP COOL THIS SUMMER
Soft cotton T-shirts and tanks make up the bulk of the apparel and are complemented by 9FORTY and 9FIFTY cap hook-ups for a head-to-toe monochromatic look.
Featuring a dark alternative look, this black 9FIFTY snapback has a bold contrasting New Era logo to the front, with embroidery to the side and rear. You'll find imagery including praying hands and an all-seeing eye, making this a cap for those with a true alternative style.
Expect to attract plenty of attention in this white A-frame trucker cap. The curved visor and mesh back give a nod to retro-inspired style, while the black script embroidery takes it into modern territory.
In an all over posh peach colourway, this pastel coloured hoody is perfect for cool summer nights. Comes complete with a white embroidered New Era wordmark to the chest, with the New Era flag on the sleeve.
Presented in our classic baseball-style 9FORTY silhouette, this white cap comes complete with alternative style artwork to the front depicting praying hands and seeing eye to the rear. With black embroidery for a contrasting look, this special 9FORTY is a great choice for the fashion conscious.
Enhance the casual appeal of your outfit with this black A-frame trucker. Fitted with a curved visor and adjustable snap fastening, this retro cap is given a distinctive look with contrast-coloured 'Rockbay Beach NY' embroidered across the front.
The iconic New Era sticker is present on all of our caps, and you'll find it oversized from and centre on this short sleeved tee too. Replicating a 59FIFTY sticker, this tee is perfect for your next streetwear outfit, and comes in a neutral black and white colourway.
Get ready for summer in this all over peach coloured 9FORTY trucker snapback, with contrasting white Rockbay Beach NY graphic to front. Perfect for taking on trips to the beach or keeping you cool on those hot summer days.
This sleek 9FORTY in all over black has a religious theme to it, with praying hands motif to the front, blue eye to the rear. Perfect for those with an alternative style, the detailing is embroidered in white for a contrasting and attractive look.
Be beach ready in this light royal blue 9FORTY trucker. In one all over colour including mesh to rear, it's a stylish piece finished off with Rockbay Beach graphic to front in white. Ideal for staying cool in the sun and looking stylish on the street.
Keep it clean and simple with this classic tank. Presented in an all over black, its a lightweight and breathable option that will pair with any casual outfit. Features New Era wordmark to the chest and matching flag detail embroidered direct to the hem.
If you've got an alternative style, then this 9FIFTY snapback is the perfect accessory for your next outfit. Finished in all over white, it features black embroidery, including an alternate New Era logo to front, praying hands to the wearer's right, and a seeing-eye to the rear.
With all seeing eye and praying hands design either side of an alternative New Era script design, this 9FORTY trucker cap is designed for those with their own unique style. Presented in an all over black, the look is accented with white embroidered motifs and logos.
A summer essential, this timeless tee is presented in an all over optic white design that'll keep your casual outfits looking fresh and clean. For the ultimate sports fan, the chest is also emblazoned with the official New Era logo in contrasting black pigment print.
Finished in hot red, this official New Era trucker is the perfect addition to your summer wardrobe. Its classic 9FORTY profile is a great match for casual attire and its open mesh back will keep you cool in the sun. The front panel also features New Era script detailing in optic white.
The New Era visor sticker has become a design icon, and it's proudly displayed on the chest of this all black short sleeved tee. Printed in contrasting white, the design is eyecatching, making this tee the perfect new base for your next streetwear outfit.
The ultimate accessory, this structured 9FIFTY snapback is emblazoned with a tonal New Era script patch and branded detailing to the left side. Its flat visor and timeless silhouette make it a great match for casual attire, and its understated design pairs perfectly with streetwear.
The famous New Era visor sticker stands loud and proud on the chest of this bold red short sleeved tee. Taken from the 59FIFTY, this oversized graphic is a stylish design element and makes this tee the perfect top for your next streetwear outfit.
Complete the look with this understated 9FORTY, emblazoned with a tonal New Era script patch Featuring a flexible square visor, a snap closure and a structured crown, this all-over black cap is authentic piece that pairs perfectly with casual streetwear.