New Era Since 1920

 

SINCE 1920

Take to the streets this summer in our latest apparel and headwear collection from the Since 1920 range, where symbols and script sit on on monochromed bases.

SHOP COLLECTION

 

SINCE 1920

Take to the streets this summer in our latest apparel and headwear collection from the Since 1920 range, where symbols and script sit on on monochromed bases.

SHOP COLLECTION

CHAMPIONING AUTHENTICTY

This summer New Era unveils a headwear and apparel collection where symbols and script inspire a wide-ranging monochrome wardrobe that’s littered with visual cues.

REDEFINING OUR ROOTS

Throughout the collection iconic illustrations with spiritual overtones are included alongside fonts lifted from the New Era logo.

KEEP COOL THIS SUMMER

Soft cotton T-shirts and tanks make up the bulk of the apparel and are complemented by 9FORTY and 9FIFTY cap hook-ups for a head-to-toe monochromatic look.

New Era Script Black 9FIFTY Snapback

Featuring a dark alternative look, this black 9FIFTY snapback has a bold contrasting New Era logo to the front, with embroidery to the side and rear. You'll find imagery including praying hands and an all-seeing eye, making this a cap for those with a true alternative style.

  • Iconic 9FIFTY silhouette
  • All over black
  • Structured crown with flat visor
  • Snap closure to rear
  • Alternative style
  • White embroiderey to front, side and rear
  • Cotton and polyester construction
  • Product ID: 11941801

    New Era Script White A Frame Trucker

    Finish off any outfit with this iconic 9FORTY trucker cap from New Era. A half mesh crown in an optic white colourway makes it the perfect fit those warm summer days, and the front panels are embroidered with a New Era script logo.

  • A-frame trucker style 9Forty cap
  • Half mesh crown with curved visor
  • All-over optic white colourway
  • Tonal button detail to the top
  • Official New Era script logo detail in black
  • New Era flag detail to side
  • Multipanel cotton/poly mesh construction
  • Product ID: 11941793

    New Era Essential Peach Pull Over Hoodie

    In an all over posh peach colourway, this pastel coloured hoody is perfect for cool summer nights. Comes complete with a white embroidered New Era wordmark to the chest, with the New Era flag on the sleeve.

  • New Era branded hoody
  • Rib to cuffs and hem
  • Kangaroo pocket to front
  • Drawcord to hood
  • All over posh peach colour
  • Small white New Era logo to chest
  • White New Era flag to wearer's left cuff
  • 80% Cotton / 20% Polyester knit
  • Product ID: 11935215

    New Era Script White 9FORTY

    Presented in our classic baseball-style 9FORTY silhouette, this white cap comes complete with alternative style artwork to the front depicting praying hands and seeing eye to the rear. With black embroidery for a contrasting look, this special 9FORTY is a great choice for the fashion conscious.

  • Classic 9FORTY silhouette
  • All over white colourway
  • Curved visor
  • Black embroidered graphic to front and rear
  • New Era flag to side
  • Fabric strap closure to rear
  • Cotton and polyester construction
  • Product ID: 11941796

    New Era Rock Bay Beach Black A Frame Trucker

    This stylish 9FORTY trucker cap comes in all over black, both on the fabric front panels and the rear mesh. To the front you'll find a Rockbay Beach NY graphic in contrasting white, and to the side is a matching white New Era flag. A great addition to your wardrobe this summer.

  • Classic 9FORTY silhouette
  • Curved visor
  • Fabric front panels with mesh to rear
  • Black and white colourway
  • White Rockbay Beach graphic to front
  • Snap closure to rear
  • White New Era flag embroidered to side
  • Multi panel cotton and polyester mesh
  • Product ID: 11941780

    New Era Essential Visor Sticker White Tee

    The iconic New Era sticker is present on all of our caps, and you'll find it oversized from and centre on this short sleeved tee too. Replicating a 59FIFTY sticker, this tee is perfect for your next streetwear outfit, and comes in a neutral black and white colourway.

  • Short sleeved tee
  • White fabric with black and white graphic
  • Iconic New Era cap sticker printed to front
  • Black New Era flag embroidered to sleeve
  • Made from 100% cotton knit
  • Product ID: 11935200

    New Era Rock Bay Beach Peach A Frame Trucker

    Get ready for summer in this all over peach coloured 9FORTY trucker snapback, with contrasting white Rockbay Beach NY graphic to front. Perfect for taking on trips to the beach or keeping you cool on those hot summer days.

  • Classic 9FORTY silhouette
  • Curved visor
  • Fabric front panels with mesh to rear
  • Peach and white colourway
  • White Rockbay Beach graphic to front
  • Snap closure to rear
  • White New Era flag embroidered to side
  • Multi panel cotton and polyester mesh
  • Product ID: 11941778

    New Era Script Black 9FORTY

    This sleek 9FORTY in all over black has a religious theme to it, with praying hands motif to the front, blue eye to the rear. Perfect for those with an alternative style, the detailing is embroidered in white for a contrasting and attractive look.

  • Classic 9FORTY silhouette
  • All over black colourway
  • Curved visor
  • White embroidered graphic to front and rear
  • New Era flag to side
  • Fabric strap closure to rear
  • Cotton and polyester construction
  • Product ID: 11941798

    New Era Rock Bay Beach Blue A Frame Trucker

    Be beach ready in this light royal blue 9FORTY trucker. In one all over colour including mesh to rear, it's a stylish piece finished off with Rockbay Beach graphic to front in white. Ideal for staying cool in the sun and looking stylish on the street.

  • Classic 9FORTY silhouette
  • Curved visor
  • Fabric front panels with mesh to rear
  • Light royal blue and white colourway
  • White Rockbay Beach graphic to front
  • Snap closure to rear
  • White New Era flag embroidered to side
  • Multi panel cotton and polyester mesh
  • Product ID: 11941779

    New Era Essential Black Tank

    Keep it clean and simple with this classic tank. Presented in an all over black, its a lightweight and breathable option that will pair with any casual outfit. Features New Era wordmark to the chest and matching flag detail embroidered direct to the hem.

  • Sleeveless round neck tank top
  • Official New Era apparel
  • All over black colourway
  • Premium product
  • New Era logo pigment printed to the chest
  • New Era flag detail direct embroidered to the left sleeve
  • 100% cotton knit
  • Product ID: 11935209

    New Era Script White 9FIFTY Snapback

    If you've got an alternative style, then this 9FIFTY snapback is the perfect accessory for your next outfit. Finished in all over white, it features black embroidery, including an alternate New Era logo to front, praying hands to the wearer's right, and a seeing-eye to the rear.

  • Iconic 9FIFTY silhouette
  • All over white
  • Structured crown with flat visor
  • Snap closure to rear
  • Alternative style
  • Black embroiderey to the front, side and rear
  • Cotton and polyester fabric
  • Product ID: 11941799

    New Era Script Black A Frame Trucker

    With all seeing eye and praying hands design either side of an alternative New Era script design, this 9FORTY trucker cap is designed for those with their own unique style. Presented in an all over black, the look is accented with white embroidered motifs and logos.

  • Classic 9FORTY trucker silhouette
  • Black fabric front panels with matching mesh to rear
  • White embroidered New Era script to front
  • New Era flag to side
  • Snap closure to rear
  • Multi panel cotton and polyester construction
  • Product ID: 11941795

    New Era Essential White Tee

    A summer essential, this timeless tee is presented in an all over optic white design that'll keep your casual outfits looking fresh and clean. For the ultimate sports fan, the chest is also emblazoned with the official New Era logo in contrasting black pigment print.

  • Short sleeved tee
  • Official New Era apparel
  • All over optic white design
  • New Era logo pigment printed to the chest
  • New Era flag detail to the left sleeve
  • 100% cotton knit
  • Product ID: 11935210

    New Era Script Hot Red A Frame Trucker

    Finished in hot red, this official New Era trucker is the perfect addition to your summer wardrobe. Its classic 9FORTY profile is a great match for casual attire and its open mesh back will keep you cool in the sun. The front panel also features New Era script detailing in optic white.

  • A-frame, trucker style 9Forty cap
  • Half mesh crown with curved visor
  • All-over hot red colourway
  • Tonal button detail to the top
  • Official New Era script logo in optic white
  • New Era flag detail to side
  • Multipanel cotton/poly mesh construction
  • Product ID: 11941794

    New Era Essential Visor Sticker Black Tee

    The New Era visor sticker has become a design icon, and it's proudly displayed on the chest of this all black short sleeved tee. Printed in contrasting white, the design is eyecatching, making this tee the perfect new base for your next streetwear outfit.

  • Short sleeved tee
  • Black fabric with white graphic
  • Iconic New Era cap sticker printed to front
  • White New Era flag embroidered to sleeve
  • Made from 100% cotton knit
  • Product ID: 11935204

    New Era Script Patch White 9FIFTY Snapback

    The ultimate accessory, this structured 9FIFTY snapback is emblazoned with a tonal New Era script patch and branded detailing to the left side. Its flat visor and timeless silhouette make it a great match for casual attire, and its understated design pairs perfectly with streetwear.

  • Iconic 9FIFTY silhouette
  • All-over off-white colourway
  • Flat visor
  • Tonal New Era Script patch to the front panels
  • Snap closure to the rear
  • Button detail to the top
  • 100% Cotton woven design
  • Product ID: 11941667

    New Era Essential Visor Sticker Red Tee

    The famous New Era visor sticker stands loud and proud on the chest of this bold red short sleeved tee. Taken from the 59FIFTY, this oversized graphic is a stylish design element and makes this tee the perfect top for your next streetwear outfit.

  • Short sleeved tee
  • Red fabric with black graphic
  • Iconic New Era cap sticker printed to front
  • Black New Era flag embroidered to sleeve
  • Made from 100% cotton knit
  • Product ID: 11935203

    New Era Script Patch Black 9FIFTY Snapback

    Complete the look with this understated 9FORTY, emblazoned with a tonal New Era script patch Featuring a flexible square visor, a snap closure and a structured crown, this all-over black cap is authentic piece that pairs perfectly with casual streetwear.

  • Structured 9FORTY profile
  • Snap closure for a snug fit
  • Structured crown in an all-over black colourway
  • Classic square visor
  • Tonal New Era script patch
  • New Era flag detail to the left
  • 100% cotton woven design
  • Product ID: 11941670
    New Era Script Black 9FIFTY Snapback
    New Era Script White A Frame Trucker
    New Era Essential Peach Pull Over Hoodie
    New Era Script White 9FORTY
    New Era Rock Bay Beach Black A Frame Trucker
    New Era Essential Visor Sticker White Tee
    New Era Rock Bay Beach Peach A Frame Trucker
    New Era Script Black 9FORTY
    New Era Rock Bay Beach Blue A Frame Trucker
    New Era Essential Black Tank
    New Era Script White 9FIFTY Snapback
    New Era Script Black A Frame Trucker
    New Era Essential White Tee
    New Era Script Hot Red A Frame Trucker
    New Era Essential Visor Sticker Black Tee
    New Era Script Patch White 9FIFTY Snapback
    New Era Essential Visor Sticker Red Tee
    New Era Script Patch Black 9FIFTY Snapback
    • Since 1920
    • Since 1920