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    f1 drivers wearing new era caps and beanies F1 Drivers wearing Red Bull Racing, McLaren and Alpine headwear

'NEW ERA NEWS: ORACLE RED BULL RACING JOINS THE LINEUP ALONGSIDE MCLAREN RACING & ALPINE'

BRINGING YOU THE LATEST

Red Bull Headwear Collection - Max Verstappen. Red Bull Headwear Collection - Max Verstappen.

ORACLE RED BULL RACING

Founded in 2005, Oracle Red Bull Racing was introduced to freshen up Formula 1 with a fusion of passion, playfulness, ambition and achievement. It worked, and in the years since, it has become one of the sport's most successful teams, with multiple Constructors' and Drivers' world titles and more than 80 race wins under its belt. In 2023, it welcomed New Era as its official headwear partner.

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McLaren Headwear Collection - Lando Norris. McLaren Headwear Collection - Lando Norris.

MCLAREN RACING

Since 2016 New Era has been the official headwear partner of the McLaren racing team. McLaren has long been a name associated with pioneering and innovation, credentials and a vision it shares with New Era.

It boasts a formidable reputation winning 20 World Championships and over 180 races. New Era is proud to supply a headwear collection to its team and global fanbase that consists of team and driver styles and a variety of lifestyle options

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Esteban Ocon Alpine x New Era. Esteban Ocon Alpine x New Era.

ALPINE

In 2021 the Alpine racing team was reborn and New Era has been with them since day one of its new journey in Formula 1.

Like New Era it is a brand with a rich history and one that has always put craftsmanship at the forefront of its creations. New Era produces a collection of headwear that covers team, driver and lifestyle styles with classic French flair.

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