January 13th, 2025
We are excited to announce the re-opening of our newly refurbished high street store on London’s Carnaby Street.
Our updated space will offer New Era-branded merchandise alongside a wide selection of headwear, apparel, and accessories from our key license partners, including MLB, NBA, and NFL, as well as Formula 1 teams such as Atlassian Williams F1 Team and Oracle Red Bull Racing, to name a few.
Reflecting our new creative display direction, the store features light silver fixtures with clear product positioning throughout to maximise accessibility and enhance the customer experience.
Alongside a wide product offering, the space also includes a customisation station, where customers can get custom embroidery on their headwear.
New Era Store FAQs
Where can I find a New Era store near me?
Looking for a New Era store near you? Use our online store locator to find the closest locations, including our flagship store at New Era London Carnaby Street. Simply enter your location to discover nearby stores, contact details and directions.
What are the opening and closing times for the Carnaby Street store?
The New Era Carnaby Street store is open:
Monday – Thursday: 10:00am – 8:00pm
Friday – Saturday: 10:00am – 8:30pm
Sunday: 10:00am – 6:00pm
Opening hours may vary during bank holidays and special events, so we recommend checking our website for the most up-to-date information before visiting.
Does the Carnaby Street store offer cap embroidery services?
Yes, our New Era Carnaby Street store offers in-store custom cap embroidery. Personalise your New Era cap with initials, names, logos or unique designs. Speak to our team in-store to explore available styles and options.
How do I get to the Carnaby Store?
Our New Era Carnaby Street store is located in the heart of Soho, just off Carnaby Street in central London. The store is easily accessible by public transport, with several Underground stations nearby.
What products can I shop in store?
At our New Era Carnaby Street Store, you can shop the latest New Era collections, including new season drops, exclusive collaborations, and limited-edition releases. With even more available through our in-store shop online feature, giving you access to a wider product range beyond what’s on display.
Is there a fitting room available in store?
Yes, the New Era Carnaby Street store includes a fitting room for customers who would like to try on apparel before purchasing. The fitting room has been relocated as part of the store redesign, creating a more spacious and comfortable area at the back of the store. If you need any assistance with sizing or styling, our in-store team will be happy to help during your visit.