Cookie Policy

    Introduction

    This policy explains how New Era Cap Company Limited and its affiliated entities, ("New Era," "we," "our") uses cookies on its websites (www.neweracap.co.uk  and www.neweracap.eu)

    You should read this policy in conjunction with our Privacy Policy which explains how we collect, manage and use any personal information we collect about you through the Site.

    What are cookies?

    A cookie is a small text file that is downloaded and stored on your device when you access a website. Cookies can be used for various purposes, including to recognise your device and remember choices you have made about how you would like to view a website or past actions. 

    Cookies can be either “persistent”, which means that they are stored on your device between visits, or “session” cookies, which means that they are deleted from your device at the end of your visit. 

    Cookies play a crucial role in enhancing the functionality of our Site and improving your overall experience across our online channels. Most websites use cookies and the law requires us to clearly explain how we use cookies and why. 

    Why do we use cookies?

    We use cookies for a number of purposes such as to:

    • ensure effective operation of the Site(s);
    • analyse the Site’s trends and performance;
    • understand the Site’s usage for development and improvement purposes;
    • deliver relevant and engaging advertisements to you
    • to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS message and/or email; and
    • measure the effectiveness of our advertising campaigns.

     

    What types of cookies does New Era use?

    We want to be transparent about our cookie usage, so here’s how we handle them:

    1         Essential cookies

    These cookies are mandatory for the effective operation of the Site on your device. They let you use the Site and its features and cannot be switched off. 

    Name

    Provider

    Duration

    _cs_same_site

    Contentsquare

    Persistent

    ^_dd_s$

    Datadog

    Persistent

    ^_gcl_au$

    _gcl_gb

    _ga_.*

    ^_gid$

    _gac_.*

    ^_dc_gtm_UA-.*

    _gat_main

    cookieconsent_preferences_disabled

    ^_gcl_aw$

    ^_gat_UA-.*

    ^_ga$

    ^_gali$

    ^3p_cookie_test$

     

    Google & LLC

    Persistent

    klevu_rcp_klevu_164279225106714704

    Klevu

    Undefined

    NBA_ID_authenticated

    NBA, INC

    Undefined

    ^osano_consentmanager$

    ^osano_consentmanager_expdate$

    Osano

    Persistent

    _px3

    _pxTestCookie

    _pxvid

    pxcts

    perimeterx

    Persistent

    ^_tracking_consent$

    ^_orig_referrer$

    ^secure_customer_sig$

    ^shopify_pay_redirect$

    ^cart_currency$

    ^keep_alive$

    Shopify Inc

    Persistent

    ^swym-.*

    Swym

    Persistent

    ^yotpo_pixel$

    Yotpo

    Persistent

     

     

    2        Performance/ analytics cookies

    These cookies collect information about how you use the Site. Help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. 

    Name

    Provider

    Duration

    _aw_m_5325

    AWIN

    1 year

    ^_cs_id$

    ^_cs_root-domain$

    ^_cs_s$

    ContentSquare

    Persistent

    ^dtPC$

    DYNATRACE LLC

    Undefined

    googtrans

    ^__utma$

    __zpix_utm

    __zpix_uid

    _[A-Za-z0-9_]+_

    Google & LLC

    Persistent

    ^_hp2_id.*

    ^_hp2_hld.*

    ^_hp2_ses_props.*

    Heap Inc

    Persistent

    ^__kla_id$

    Klaviyo

    2 years

    ^ai_session$

    ^ai_user$

    Microsoft Corporation

    Persistent

    ^ajs_anonymous_id.*

    ^ajs%3Atest$

    ^ajs_user_id$

    ^__tld__$

    ^ajs%3Acookies$

    ^ajs_group_id$

    Segment Inc

    1 year

    ^_shopify_s$

    ^_shopify_sa_p$

    ^_shopify_sa_t$

    ^_shopify_y$

    ^_landing_page$

    Shopify Inc

    1 year

    _sp_id.6b68

    _sp_ses.726f

    _sp_id.726f

    _sp_ses.6b68

    ^_sp_id\..*

    ^_sp_ses\..*

    SnowPlow

    Persistent

     

    3       Advertising and personalisation cookies

    These cookies deliver relevant and engaging advertisements to you. We measure the effectiveness of our advertising campaigns based on your interaction with these advertisements.  These cookies may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.  These cookies stay on your device until they reach their set expiry date or until you delete them. They remember your preferences and choices across visits, and display advertising campaigns relevant to your online activity.

    Name

    Provider

    Duration

    ^AwinChannelCookie$

    Awin

    Persistent

    datadome

    DataDome

    Persistent

    ^localization$

    Flickr Group

    Undefined

    ^_gcl_dc$

    Google

    Persistent

    _ks_countryCodeFromIP

    _ks_scriptVersion

    kiwi-sizing-token

    _ks_userCountryUnit

    Kiwi Sizing

    Persistent

    klarna-shopping-browser-session-id

    Klarna Inc

     

    email_collection_popup

    Klaviyo Inc

    Undefined

    ^_fbp$

    ^_fbc$

    Meta

    Undefined

    ^_uetvid$

    Microsoft Corporation

    Persistent

    ^cookieconsent_status$

    Osano Inc

    Persistent

    ^peerius_user$

    peerius_ct

    peerius_rid

    Peerius

    Persistent

    ^_pin_unauth$

    ^_derived_epik$

    Pinterest Inc

    Persistent

    ^__qca$

    Quantcast Corp

    Undefined

    _screload

    _scsrid

    _sctr

    _scid_r

    _uetsid

    _uetmsclkid

    _scid

    Snap Inc.

    Persistent

    _ps_session

    ps_aid

    _ps_pop_273166

    _ps_twotap_id

    _ps_pop_306479

    ps_id

    Stodge Inc., d/b/a Postscript

    Undefined

    _twclid

    Twitter Inc

    Persistent

    ^vuid$

    Vimeo LLC

    Undefined

    ^__zlcstore$

    ^__zlcmid$

    ^__zlcid$

    Zendesk Inc

    1 year

     

    Managing cookies 

    You can manage your cookie settings through accessing the Cookie Preference link at the bottom of our Site on the footer.  You can also modify your browser settings to manage cookies. Your cookie settings will also affect other websites you visit.

    How to manage your cookie settings

    1              Desktop or laptop 

    (i) Microsoft Edge

    ·         Click on the ellipsis (⋯) in the upper-right corner of your browser.

    ·         Choose Settings.

    ·         Go to View advanced settings.

    ·         Navigate to Cookies and choose Don’t block cookies.

    ·         You may need to restart Microsoft Edge for the changes to take effect.

    (ii) Google Chrome

    ·         Click on the 3-dot menu in the upper-right corner.

    ·         Choose Settings > Privacy > Cookies.

    ·         Select your preferred option: Enabled, Enabled excluding 3rd party, or Disabled.

    ·         To erase all cookies, tick the Clear private data on the exit box and choose Cookies and active logins.

    2          Mobile device on iOS or Android

    (i) iOS (Safari)

    ·         Open the Settings app.

    ·         Scroll down and tap Safari.

    ·         Under Privacy and security, choose Block all cookies or Allow from websites I visit. 

    (ii) Android (Chrome)

    ·         Open the Chrome app.

    ·         Tap on the 3-dot menu in the upper-right corner.

    ·         Go to Settings > Site settings > Cookies.

    ·         Select your preferred option: Allow all cookies, Block 3rd-party cookies, or Block all cookies.

    Third party websites

    Please note that this policy is not applicable to the privacy and cookie compliance practices of any third‑party websites, which may be linked to or accessible through the Site.

    More about cookies

    To learn more about cookies and other tracking technologies, including how to disable them, please visit allaboutcookies.org. 

    Contact us

    privacy.eu@neweracap.com

    Attention: Customer Care and Legal Department, New Era Cap Company Limited

    1st Floor East , CBX 2 Midsummer Boulevard, Milton Keynes, MK9 2EA, United Kingdom

    We may update this policy from time to time. If we make significant changes, we will let you know, but please do check regularly this policy to ensure you are aware of the most updated version.

    Last updated: 02/02/2026