NEW ERA X KESI

Copenhagen-based rapper KESI makes the city his canvas for New Era’s latest music instalment.

A Copenhagen Streetwear Story

From watching old-school hip-hop videos as a kid to becoming one of Denmark’s biggest rapper-songwriters, KESI’s journey has always been tied to New Era caps. From early baseball caps to iconic 59FIFTY fitted caps, headwear has been a constant part of his style evolution.

SHOP 59FIFTY SHOP LIMITED EDITION DROPS

Where Music Meets the 59FIFTY

In New Era’s latest music-led campaign, KESI revisits his Copenhagen roots from a bird’s-eye view, spotlighting key locations across the city where the newest limited edition drop will launch. The result? An exclusive New Era x KESI collaboration that blends music, culture and premium streetwear.

The collection introduces two new takes on the legendary 59FIFTY fitted cap silhouette — a staple in global street style and hip-hop culture. Each cap features KESI’s signature 888 nickname embroidered front and centre, complemented by a nostalgic baseball-inspired side patch and a custom BOC badge clip at the rear, referencing one of his biggest hits.

Man wearing a cap and t-shirt with a graphic design by a waterfront

Refined Streetwear Essentials

Designed in a deep navy and off-white colourway inspired by Copenhagen’s contrasting skyline, this limited edition New Era cap collection delivers statement making men’s caps, premium fitted hats, and collectible streetwear accessories built for true fans.

Discover the latest 59FIFTY caps, explore more New Era collaborations, and shop exclusive limited edition headwear drops online.

A Collection with Meaning

KESI not only brings a sense of nostalgia to the new collection but also a deep personal connection through hometown references, nicknames, and links back to his breakthrough 2012 album BOC which all culminate in a drop that epitomizes the rapper’s life and musical journey over the years.