The primary purpose of the visor stickers on our caps is to quickly communicate the size of the cap.
Each cap, particularly the59FIFTY, features silver, gold or black foil visor stickers on the brim, indicating the size, model or if the cap is sized, fitted or adjustable. This not only helped for quick identification but also assured our customers they were purchasing a genuine New Era product. The visor stickers also typically include the New Era logo and additional details, cementing the brand's identity.

The visor stickers began showing up on caps in the late 1990s and immediately were left on, becoming a trend. Catching on with our younger customers too, who saw it as a way to express individuality and authenticity. Particularly popular in streetwear style, it symbolizes a new, unworn condition, suggesting exclusivity, authenticity and freshness.

This gained traction as celebrities and influencers, especially in the music industry, started appearing in public and media wearing their caps with the visor stickers intact.

Now, it's even a topic of discussion among our community. We don't mind what you do - express your individuality your way, there's no right or wrong way!