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BLACK FRIDAY FAQs

When does the New Era Black Friday sale start?

The New Era Black Friday Sale kicks off with early access for loyalty members at 6:00 PM GMT on 23rd November. 

The full sale launches to all customers on neweracap.co.uk and neweracap.eu at 9:00 AM GMT on 26th November.

Can’t wait until then? Don’t miss our Warm-Up Week, starting 17th November, featuring new exclusive launches each day, to get you in the Black Friday spirit.

When does the New Era Black Friday sale end?

The New Era Black Friday Sale officially ends at 12:00 AM GMT on 2nd December.

How do I stay in the loop about New Era newest Black Friday offers?

Stay ahead of the game by signing up to our newsletter. You’ll be among the first to hear about early access opportunities, exclusive offers, and limited-edition drops.

New Era Black Friday 2025: Cap Deals, Style Tips & Gifting Inspiration

Black Friday is back and this year, New Era Cap is stepping up the style with unmissable discounts across our most iconic headwear, apparel, and accessories. Whether you’re searching for the perfect Christmas gift, upgrading your game-day outfit, or finally picking up that classic cap you’ve been eyeing up, our New Era Black Friday sale 2025 has you covered.

Black Friday Headwear Deals 2025

From timeless 59FIFTY fitted caps to relaxed 9FORTY and Trucker silhouettes, discover our best-ever deals across fan favourites and fresh releases. Represent your team with pride with our exclusive Black Friday savings on MLB, NFL, and NBA collections.

Shop our range of headwear built with premium materials, authentic details, and the unmistakable New Era always on side flag.

Not sure which cap style will suit you best? Explore our Style Guide series for more information about our New Era silhouettes and find tips on how to pair your cap with New Era clothing. We are here to help you nail that head-to-toe style.

Sports & Team Favourites

Show up for your side with an official team and sports headwear from the world’s biggest sports leagues. Whether you rep the Yankees, Dodgers, Raiders, or Bulls, you will find unbeatable Black Friday offers on our latest team collections.

Feel the adrenaline with Black Friday savings across our Motorsport Collection, featuring top teams such as the McLaren Formula 1 Team, Oracle Red Bull Racing, and MoneyGram Haas F1 Team.

Shop the biggest football licences and support your team with pride this season.

Black Friday Clothing Deals

Complete your look with New Era apparel, designed for fans who live and breathe style. This Black Friday, explore incredible deals across varsity jackets, jerseys, and hoodies — each crafted with our signature heritage detailing and premium comfort.

  • Varsity Jackets – Channel classic American sportswear energy with our authentic varsity designs, perfect for supporting your MLB team.
  • T-Shirts & Jerseys- Rep your favourite teams with bold, iconic styles inspired by game-day spirit.
  • Hoodies & Sweatshirts – Stay warm while keeping your streetwear edge sharp, featuring signature New Era logos, oversized fits and fabrications.

Browse our New Era branded outfits to find your new wardrobe essentials — or pair your picks with matching headwear for a top-to-toe look that stands out.

Christmas Gifting Made Easy

Find the perfect present for every cap lover. Explore our most-wanted styles for him, her, and everyone on your list this Christmas. From bold streetwear looks to understated classics, these are the gifts guaranteed to top your families wish lists.

Need help choosing? Check out our Cap Style Guide to make sure it’s a perfect match.

Why is it called Black Friday

Black Friday is named Black Friday because it marks the day when retailers traditionally moved "into the black" - turning a profit—thanks to the surge in sales following Thanksgiving. Since the early 2000s, Black Friday has had a huge reputation as the biggest shopping day of the year, with unmissable deals, often starting at midnight. It has gotten much more popular online over the years.

Black Friday Shopping Tips

Want to make the most of the sales? Here’s how to get ahead:

  • Start early  - Sign up to New Era Cap’s newsletter for early access to access member only prices.
  • Make a wishlist - Plan your must-haves before the rush begins and have your favourite products in your wishlist.
  • Set your budget - Prioritise your favourites, then treat yourself with the savings.
  • Check your size - Use our Size Guide to ensure the perfect fit.
  • Explore online - Set a timer for New Era Black Friday go-live and enjoy shopping from the comfort of your own home.