Though born in Germany, Klein feels more connected to his Ghanaian heritage. When he’s in Ghana, everything seems to inspire him. Afrobeats and Ghanaian rhythms certainly influence, but it's the little things that spark off his art: the weather, the skin, the hair. It’s his roots. “I love everything about Ghana: the culture, the community, the art – it’s incredible… You can get inspired by a wall, by the way people behave,” he says. “When I can shoot a music video in Ghana, I will do it.”
Music videos are a huge part of his artistic identity. When a visual drops for a Serious Klein track, you know it’s going to be an unquestionable work of art. Last year’s “Voodoo Money” came with jaw-dropping cinematic imagery that ranged from head-shaving to baptisms to pianos engulfed in flames. “It goes hand in hand,” says Klein. “If you do a cool song you’ll always think about the visuals. Everything works perfectly together.”
Despite the success, the albums, and the sold-out tours, Klein still often faces the same question from both interviewers and critics: why did he choose to rap in English? In an insular scene like German hip-hop, where he’s surrounded by artists almost exclusively rapping in their native tongue, it’s even more pronounced.
“[English is in] my roots. In Ghana, English is our second language,” explains Klein. “People say, 'I think your music is cool and tough, but I think it would sound better in German.' But I grew up with English music, so I always knew I wanted to rap in English,” he continues. “I want to reach the whole world, not just Germany. I want to be international.”