• NEW ERA BLACK FRIDAY COMING SOON

    Early Access starts on November 22nd 2026.

FAQ

When does the New Era Black Friday sale start?

The New Era Black Friday sale will go live site wide on Wednesday 25th November 2026. Early access granted by email to those who have signed up for it will go live on Sunday 22nd November 2026.

When does the New Era Black Friday sale end?

The New Era Black Friday Sale will officially end  on Sunday 29th November 2026.

What is included in the New Era Black Friday deals?

This year's New Era Cap Black Friday sale will offer discounts on a wide range of products. You can expect savings on headwear, clothing, and accessories, making it an excellent opportunity to upgrade your wardrobe.

Whether you are shopping for the perfect Christmas gift or treating yourself, you'll find a variety of Black Friday deals on your favourite sporting team’s products, from New York Yankees, Boston Red Sox, Detroit Tigers and more.

Why is it called black Friday?

Black Friday is named Black Friday because it marks the day when retailers traditionally moved "into the black" — turning a profit — thanks to the surge in sales following Thanksgiving. Since the early 2000s, Black Friday has a huge reputation as the biggest shopping day of the year, with unmissable deals, often starting at midnight. It has gotten much more popular online over the years.

How do I stay in the loop about New Era newest black Friday offers?

Stay ahead of the game and sign up to our newsletter. This way, you'll be among the first to receive information about how to access our early access sale and our exclusive drops.